Closing In On 30M Users, Waze Goes Big On Social: Adds Facebook Connect, Pickup Requests, Location Sharing & More

Apple's launch of its new mapping service, the ensuing backlash and management shakeup, have been anything but its proudest moments. Adding insult to injury, As Kim-Mai reported two weeks ago, Apple's pain quickly turned into a gain for other map makers. However, for most, this was only a temporary blip. Only one company was able to sustain increased marketshare: Waze, which saw its share of U.S. iPhone users jump from 7 percent to 10 percent.

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