What 1% increase in spending will sell you more wine?

Ironically, the answer is probably not by increasing the quality of your wine. With the one exception, moving from a Parker (or other pointillistic) rating of 89 to 90, there is very little chance that you can find any benefit to a 1% increase in wine quality leading to a measured increase in wine sales. Yet [...]

Source: http://feedproxy.google.com/~r/TheWineConversation/~3/k6QZ4w5bZU4/

Willi Heeks François Hesnault Hans Heyer Damon Hill