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Sunday, July 31, 2011
(Founder Stories) Ben Lerer: Thrillist Will Do ?$40 Million In Revenue This Year?
In this episode of Founder Stories;, Chris Dixon sits down with Thrillist Co-founder and CEO, Ben Lerer (who is also a partner with his father Ken Lerer in Lerer Ventures). Targeted towards young men, Thrillist is a "platform for guys" that offers "both local and national content and commerce smooshed into one place" says Lerer. Inspired by Bob Pitman's Daily Candy (Pitman is an early investor in Thrillist), Lerer founded Thrillist a couple years out of college. Before he figured out that he wanted to create a city guide for guys, he and his co-founder went through a lot of "get rich quick schemes" with the common thread that they knew nothing about any of them. The only thing they really knew about was "frivolous fun and buying stupid shit." And thus Thrillist was born. A guide for guys with the voice of a national men's magazine but a local focus.
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