The most recent Verizon and�AT&T commercials are awesome because everyone loves a good slap fight ? especially one that is played out in public (for more evidence, see Google vs. Bing earlier this week). But they're actually even more interesting under the surface. Because it's a fight that has only one real winner. But it's not who you might think. It's neither Verizon nor AT&T. It's Apple. Think about it. Both AT&T and Verizon are spending millions of dollars to bash each other in these high-profile commercials. But the overall impact of these commercials is likely to be that they completely cancel each other out. If AT&T feels Verizon is winning, they'll just order more ads, and vice versa. And so again, the only winner in these ads is the one common element: the iPhone.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/18_ljUu-IkY/
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