Apple has this way of making its more devoted fans feel as though the company is giving them some sort of gift whenever it rolls out a new product. It plans a party, makes special invitations, and trots out the new inventions like it's paying tribute to a visiting dignitary. Nobody's giving anyone anything, of course; it's total salesmanship. Not a bad way to go about it, though.
Source: http://www.technewsworld.com/rsstory/71043.html
Frederic Bolley
INTERNATIONAL GAME TECHNOLOGY
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